The professional athlete has one goal above all: Winning. The duel, the game, the championship, the tournament. It’s all about millimeters and milliseconds on the pitch and the plate, precision timing, and intuitive coordination that decide victory and defeat.

To achieve this, minute by minute, move by move, players use their skills which they have acquired in the years of youth sport and the transition to high-performance sport. They perform under enormous pressure to perform and in the public eye of the media. In doing so, they fall back on patterns that have proven to be promising for them. These actions are the exact focus of our analyses.

Data is something many companies collect. We ask ourselves: 

What is the quality of this collection?

How can the collected data be automatically refined for specific sports?

What stories are contained in the refined data and how can they best be transported to the fan or applied directly in the sport?

 The application areas of our work are: 

 Data-driven storytelling, e.g. In soccer using episode analysis in the form of widgets and text: → Read the Game

The benchmarking of positions to create a data-based rationale for scouting players.

The identification of correlations and trends using indices.

Pure quantitative data analysis does not add value to the coupling of training and competition, because players are not trivial machines that produce a certain output after an input. It requires the addition of other perspectives from coaches and players and specific measures based on training science:

With the addition of the video and specific media-didactic principles, for example, specific actions can be reconstructed and interpreted in a video training session. Together with the player, suggestions for improvement and alternative actions can be identified, which can be integrated into the training and used again on the pitch under competition conditions. In this way, the player’s development process can be supported.

→ Sports science publication

Those who see sports as a complex dynamic system will be able to identify many phenomena that are worth paying attention to.  Chaos and control of the game, the role of chance, coach dismissals, or the importance of match quality. We regularly conduct studies on these topics and publish them in the form of reports or media content.

→ PR voice